Kavli acquires El Taco Truck to strengthen its premium sauces and condiments portfolio

Kavli has acquired El Taco Truck, the premium food brand known for bringing genuine Mexican flavours from street-food culture into Nordic grocery retail.

The acquisition reflects Kavli’s strategy to expand its presence in premium, flavour-driven food categories by adding a brand with strong authenticity, loyal consumers and a distinctive positioning. El Taco Truck has built a reputation for high-quality sauces and Mexican staples, complementing Kavli’s long-standing strength in sauces and spreads across adjacent segments.

As part of the transaction, Kavli will support El Taco Truck by leveraging its industrial scale, procurement capabilities and production expertise to reduce manufacturing costs. In parallel, El Taco Truck will benefit from Kavli’s established retail relationships and internal sales organisation, enabling broader and faster distribution across the Nordic grocery market.

“By combining Kavli’s scale and distribution with El Taco Truck’s strong brand and product identity, we see clear opportunities to accelerate growth,” “Both companies share a deep focus on flavour and quality, but operate in complementary parts of the sauces category.”

Qvantea Capital acted as the exclusive financial advisor to El Taco Truck in connection with the transaction.

“We are pleased to have advised El Taco Truck on this strategic sale,” said Anton Giwercman, Partner at Qvantea Capital. “Kavli is a highly compelling owner with the operational capabilities and retail reach required to scale a premium challenger brand. The transaction highlights the strong strategic fit between the two businesses and the value of pairing authenticity with industrial strength.”

Financial terms of the transaction were not disclosed.